Business Analytics is the application of computer technology, statistics and domain knowledge to solve business and industry problems, and aid in efficient and effective decision making.
The M.B.A (Business Analytics) degree offers students, a chance to apply math and computing skills in a new field with curricula, focused on blending business and technology. Students gain expertise by studying ways to use data as a tool for business strategy and decision-making. Classes involve applying quantitative methods to Operations and Management Sciences, Information Systems and Marketing.
Most industry sectors have recognized the value that Business Analytics can provide not only driving Business Solutions, but also in helping them to differentiate themselves to customers, investors and regulators. The global Business Analytics is a USD 105 billion market, growing at a CAGR of 8%. India, with its surfeit of talent, has become the Analytics hub for organizations across the world.
Large corporates like Wal-Mart, Target, Citibank, ICICI Bank, Airtel, Vodafone are increasingly adopting analytics in their processes. Consulting giants like PwC, IBM, Accenture, and Infosys have large teams offering Analytics solutions to their clients. All of these translate into a huge global and domestic demand for Business Analytics professionals.
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